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What are the main reasons why startups generally fail?
> Answered at 2012-07-24> Updated at 2013-04-20

They usually fail because they did not knew their market well or they didn't make customer development. Startups usually don't die because of tech problems. UX and marketing must be on their core skills.

Founders sometimes mess it up by getting wrong insights by vanity metrics or worse, they choose the wrong metrics for their startup. Things must make sense and a CEO must have guts not only follow numbers.

This is the nature of innovation: large organization focus on incremental improvements, startups take new approaches (which often don't work). Failure is not something negative, just a reflection of the risks entrepreneurs take. An innovative ecosystem celebrates risk-taking (and the failures that come with it).

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